The question of 'alternatives' within food and drink markets and marketing: introduction to the special issue Jennifer Smith Maguire David J. Watson John T. Lang 2381/40728 https://figshare.le.ac.uk/articles/journal_contribution/The_question_of_alternatives_within_food_and_drink_markets_and_marketing_introduction_to_the_special_issue/10221212 The question of 'alternatives' within food and drink markets and marketing: introduction to the special issue 2018-01-05 16:27:24 Social Sciences Business Management Business & Economics ETHICAL CONSUMPTION CONSUMERS ADOPTION LOOKING DIVIDE