Patterns of News Media Consumption among Young People in Libya

2013-02-20T12:29:58Z (GMT) by Mokhtar Elareshi Barrie Gunter
The purpose of the study was to investigate patterns of major local and non-local news suppliers operating across a range of media – broadcast and print – and relationships between Libyan undergraduate students’ consumption of different news media platforms. A survey was administered to a sample of 400 students at Al-Fateh University using a stratified random sampling approach with sampling strata set by demographic groups. The new TV news services played an important role in attracting young Libyans with information they desire. The spread of new news media sources (TV, radio and print) in Libya has created a new type of news product that transcends national boundaries. The findings indicated that there were distinct news consumption-related population sub-groups defined in part by news platform (TV versus radio versus print) and in part by type of news supplier (local versus international TV news operations). These findings indicated the emergence of new niche markets in news in Libya.