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The Power of Weak Communication

chapter
posted on 04.03.2021, 18:07 by Maria Touri
The power of weak communication refers to the ‘silent’ and less visible communicative practices that support social change. These practices are ‘weak’ because they are less ‘noisy’ than the mainstream types of communication sustaining social change campaigns (Tufte, Communication and Social Change: A Citizen Perspective. Cambridge: Polity Press, 2017). They develop organically and are often fragmented, multipolar and based on personal, ‘weak’ relations between individuals and groups. Despite their ‘marginality’, they are powerful and relevant. Yet, they remain undertheorised. The concept offers a tool for legitimising the more local and unmediated communication and the different types of well-being that it enables. It is inspired by feminist scholars and ideas of ‘weak theorizing’, a type of theorising that is more local in its applicability but also more open to possibility (Sedgwick, Touching Feeling: Affect, Pedagogy, Performativity. Durham/London: Duke University Press, 2003).

History

Citation

Touri M. (2020) The Power of Weak Communication. In: Tacchi J., Tufte T. (eds) Communicating for Change. Palgrave Studies in Communication for Social Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-42513-5_7

Author affiliation

School of Media, Communication and Sociology

Version

AM (Accepted Manuscript)

Published in

Communicating for Change

Pagination

75-84

Publisher

Palgrave Macmillan

isbn

9783030425128

Copyright date

2020

Available date

11/07/2022

Book series

Palgrave Studies in Communication for Social Change

Language

en

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