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Framing values in design

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conference contribution
posted on 03.11.2016, 09:49 by Marta Gasparin, William Green
In this paper, we outline a framework that explains how creating value in a design product takes place in practice, as a result of a negotiation and translation process. Through an ethnographic study, we analyse how the values of an iconic Scandinavian design product emerged and were managed during the product life cycle, translating the values when new actors or new markets were enrolled. More specifically, the paper uses the notion of features in order to capture and express the value process. It suggests that the work of the spokesperson of associating and disassociating features is the key dimensions that determines the emergence of value. It also argues that value as product is not static rather dynamic that is changed by the process of associating and disassociating new features.

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Citation

Gasparin, M;Green, W, Framing values in design, 'Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking', 3, 2016, pp. 881-894 (13)

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Management

Source

Design Research Society 50th Anniversary Conference. Brighton, UK

Version

VoR (Version of Record)

Published in

Gasparin

Publisher

Design Research Society

Available date

03/11/2016

Publisher version

http://www.drs2016.org/109/

Temporal coverage: start date

27/06/2016

Temporal coverage: end date

30/06/2016

Language

en

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