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Corporate Social Responsibility in Liquid Times: The Case of Romania

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journal contribution
posted on 22.09.2021, 12:29 by Georgiana Grigore, Mike Molesworth, Andreea Vontea, Abdullah Hasan Basnawi, Ogeday Celep, Sylvian Patrick Jesudoss
Existing scholarly work on corporate social responsibility (CSR) frequently emphasizes either normative/ethical claims about social progress or instrumental/strategic claims about corporate effectiveness, yet less often acknowledges the moral conditions of those undertaking CSR within a specific cultural context. In this paper, we draw attention to the social conditions in which CSR takes place and the related ethics of the subjects that must enact it. Our approach is to document the lived experiences of practitioners in Romania, a post-communist society. Drawing from fifty-three depth interviews with both corporate responsibility practitioners, and managers in non-profit organizations who together work on CSR projects, we describe their experiences of the social and organizational environment, the CSR practices that are undertaken in this context, and the intended and unintended consequences of such work. Using Bauman’s theorization of ethics, including adiaphora and moral distancing, and Borţun’s interpretation of Romanianness, we then theorize liquid CSR as an ambivalence between adiaphoric practice (instrumental morality, careerism and self-interest) and the moral impulse to do good, resulting in both intended (short-term promotion and competitive victimhood) and unintended consequences (a potential for corruption and collateral beneficiaries).

History

Citation

J Bus Ethics (2021). https://doi.org/10.1007/s10551-021-04926-w

Author affiliation

School of Business

Version

VoR (Version of Record)

Published in

Journal of Business Ethics

Publisher

Springer Verlag

issn

0167-4544

eissn

1573-0697

Acceptance date

20/08/2021

Copyright date

2021

Available date

22/09/2021

Language

English