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Corporate image and a sport’s governing body

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posted on 08.04.2020, 16:15 by Harjit Sekhon, Sanjit Kumar Roy, Simon Chadwick, James Devlin
This study provides a topical examination of corporate image and a sport’s governing body. Our study is based on 500 worldwide followers of football and has major implications because it serves as a basis for understanding how sports fans might develop and maintain trust in a governing body, and what the attendant antecedents and consequences are. The evidence from our research shows that the key attribute that enables a sport’s governing body to build trust is corporate image; corporate image is different to corporate reputation because it is built on mental imagery rather than value judgements. This finding, we argue, is also applicable to other sports’ governing bodies, particularly when there is a need to repair or re-build trust. The management of corporate image, as a mental image, is particularly significant if a sport’s governing body’s corporate image is called into question because income streams may be undermined.

History

Citation

Harjit Sekhon, Sanjit Kumar Roy, Simon Chadwick & James Devlin (2016) Corporate image and a sport’s governing body, The Service Industries Journal, 36:11-12, 556-575, DOI: 10.1080/02642069.2016.1255729

Version

AM (Accepted Manuscript)

Published in

The Service Industries Journal

Volume

36

Issue

11-12

Pagination

556 - 575

Publisher

Informa UK Limited

issn

0264-2069

eissn

1743-9507

Acceptance date

05/10/2016

Copyright date

2016

Available date

01/12/2016

Publisher version

https://www.tandfonline.com/doi/full/10.1080/02642069.2016.1255729

Language

en

Exports

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Categories

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