Delivering high value therapies in COPD: the secret is in the marketing
journal contributionposted on 11.06.2019, 08:43 by Helen Ashdown, Michael Steiner
There are a wide range of therapies now available for people suffering with chronic obstructive pulmonary disease (COPD), both pharmacological and non-pharmacological . However, there has been recent recognition that non-pharmacological approaches (for example smoking cessation and pulmonary rehabilitation) deliver the highest value in terms of patient benefit in relation to cost . It is also evident that the provision of high value therapies in clinical practice is frequently sub-optimal, as illustrated in figure 1 summarising data from a recent, comprehensive primary care audit of COPD care in Wales . In healthcare systems such as Australia and the UK, where 90% of healthcare is delivered in primary care , there is now a need to investigate how best to implement such high value interventions in primary care.