Kavaratzis and Ashworth 2015 TPR Pre-publication.pdf (751.95 kB)
Download file

Hijacking culture: The disconnection between place culture and place brands

Download (751.95 kB)
journal contribution
posted on 04.02.2016, 10:15 by Michail Kavaratzis, G. Ashworth
This article argues that the dominant understanding of culture within place branding is inadequate and leads to disconnection between local culture and the place brand. The article discusses significant tensions arising from an evident oversimplification of the relationship between place brands and culture. This relationship is reconstructed through a re-appreciation of its complexity and reciprocity. The article provides a refined appreciation of the role of place brands in the production of culture as well as of the cultural nature of place brands and explores the implications of such thinking. Synergies are found in clarifying the formation and function of place brands as cultural phenomena, and, particularly, in understanding the link that culture provides between locals, their place and its brand. The simultaneous consideration of culture in, for and of the place and the related analytical, strategic and participatory aspects of place branding are highlighted as resolutions to the evident tensions.

History

Citation

Town Planning Review, 2015, 86 (2), pp. 155-176

Author affiliation

/Organisation/COLLEGE OF SOCIAL SCIENCES, ARTS AND HUMANITIES/School of Management

Version

AM (Accepted Manuscript)

Published in

Town Planning Review

Publisher

Liverpool University Press

issn

0041-0020

eissn

1478-341X

Copyright date

2015

Available date

31/01/2017

Publisher version

http://online.liverpooluniversitypress.co.uk/doi/10.3828/tpr.2015.10

Notes

The file associated with this record is under a 24-month embargo from publication in accordance with the publisher's self-archiving policy. The full text may be available through the publisher links provided above.

Language

en