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The Business School In The Anthropocene: Parasite Logic And Pataphysical Reasoning For A Working Earth
journal contributionposted on 25.06.2020, 19:11 by Marta Gasparin, SD Brown, William Green, Andrew Hugill, Simon Lilley, Martin Quinn, Christophe Schinckus, Mark Williams, Jan Zalasiewicz
We have entered the Anthropocene: a new geological epoch in which human activities, led by business interests, have inexorably compromised the Earth System. The current failure to provide a comprehensive and systematic response to this transition does not result from a lack of reason but is instead the manifestation of a generalized crisis in communication. Drawing from the work of Serres, we analyze how the roots of this crisis lie with the ‘parasite logic’, which has prevented reasoned responses to the Anthropocene. To work through this crisis, it is necessary to adopt different forms of reasoning and imagination to reshape the rational basis of management education. We propose to do it through pataphysics, a science subjecting dominant modes of rationality to a divergent thinking of the absurd and proposing playful forms of reasoning. Pataphysics provides a mechanism for developing ‘imaginary solutions’ to the current situation, that can disrupt anthropocentric forms of reason and reasoning, and further serve to slow down the endless cycles of inclusion and exclusion that arise from parasite logic. Finally, we propose slow design as an example of an ‘imaginary solution’ that comes from this process of conceptual and practical deacceleration.
SLOW DESIGN DRIVEN INNOVATION: DEVELOPING A BUSINESS MODEL FOR GLOCALISED ENTERPRISES
Economic and Social Research CouncilFind out more...