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What's In A 'Screen Name'?” Attractiveness of Different Types of Screen Names Used by Online Daters

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journal contribution
posted on 17.10.2011, 09:26 by Monica T. Whitty, Tom Buchanan
This paper examined whether different types of screen names offer advantages when it comes to attracting a partner on dating sites. In the pilot study, we conducted a content analysis of real screen names to develop a typology of screen names. In the main study, we explored whether the typology predicted online daters’ ratings of names, and compared the types of names that appealed to men and to women. Men more than women were attracted to screen names that indicated physical attractiveness, and women more than men were attracted to screen names that indicated intelligence or were neutral. Similarly, men more than women were motivated to contact screen names which indicated physical attractiveness and women more than men were more motivated to contact screen names which indicated intellectual characteristics or were neutral. These findings indicate that different types of screen names may elicit different reactions.

History

Citation

International Journal of Internet Science, 2010, 5(1), pp. 5-19.

Version

VoR (Version of Record)

Published in

International Journal of Internet Science

Publisher

University of Zurich

issn

1662-5544

Copyright date

2010

Available date

17/10/2011

Publisher version

http://www.ijis.net/index.html

Notes

'International Journal of Internet Science' is an Open Access journal. Articles published in this journal are freely accessible from the publisher's website.

Language

en